The Cévennes d'Ardèche Tourist Office supports local professionals in promoting and developing their businesses. Together, let's promote our destination through tailored initiatives and support.
The tourist office
A must for promoting the destination
The tourist office is essential for promoting the region and tourism as a destination.
An exceptional territory with high added value
A strong identity, the second largest tourist destination in Ardèche, two brand names: Cévennes + Ardèche, a territory that defends its values and collectively defines its DNA.
A very dynamic tourist area, a pillar of the local economy with an average of 80 million euros in tourist consumption.
A quality territory rated 9.1/10 with 93% of visitors satisfied with the destination (source Fairguest)
An ambition: to increase the power of the Outdoor Center
Consultation is already underway with professionals, associations and all the local forces using a cross-functional approach.
The tourist office is relying on the Sports and Leisure in Nature strategy co-constructed with the Communities of Communes and professionals to make the Cévennes d'Ardèche an exemplary territory of sustainable tourism through outdoor activities :
- Catch up and gain momentum in the pedestrian, cycling and aquatic sectors.
- Strengthen our commitments in the areas of ecosystem protection.
- Consider the geographical axis as a priority entry (plain/foothills/mountains) to promote a better territorial balance and less marked seasonality.
- Providing ourselves with the means to succeed through renewed governance and an organization that lives up to our ambitions.
- Create a tourist culture/acceptability, considering the population as the primary resource and the primary beneficiary.
- Coordinate sports policy and tourism policy throughout the year in line with our commitment to the transition.
A vision: a rethought positioning and marketing strategyes
A reality
Diversity sets us apart from other regions, whether in the richness of our landscapes, the variety of activities, or the multitude of agricultural products.
A legitimacy
Numerous conservation distinctions in the region: Cévennes National Park, Monts d'Ardèche Regional Natural Park, Natura 2000, Sensitive Natural Areas, UNESCO label, Villages of Character, AOP, Organic Agriculture, etc.
A desire
Development of our strategy in line with those of departmental and regional plans in order to create synergies: birth of a structuring orientation following the RECREATER project, the Pôle Pleine Nature commitment, the commitment to the PACT Cévennes, etc.
A demand
A response to the new aspirations of tourists and more particularly to the aspirations of visitors who choose the Cévennes d'Ardèche destination and who recognize it as a sustainable and eco-responsible tourist destination.
A maturity
The shared desire of all stakeholders to “not do more but always do better” which reflects a strong commitment and maturity of the territory.
A true common thread guaranteeing the consistency of communication for the Cévennes destination through each of its statements, whether in the media or outside of the media, it engages and involves! At the crossroads of two trends
Responsible and positive tourism
- Social link creator
- Lever of a redesigned economy
- Lever of sustainable development
Transformational tourism
- Authentic experience
- Transformative experience
- Self Awareness
- Well-being
Our Values
A land of possibilities, a land of interbreeding, at the crossroads of paths, cultures and peoples.
Living in the Cévennes d'Ardèche means asserting the values of respect, solidarity, hospitality and resistance.
Each health professional and resident, plays an essential role in theattractiveness of the Cévennes d'Ardèche! During his stay, a tourist will come into contact with at least one inhabitant, commerçant and professional du tourism. So many relays on the ground which convey our values, theDNA of our territory and contribute to its notoriety and future recommendation.
One goal: retain visitors and target new ones
In 2023, almost 2 overnight stays of tourists were recorded in the Cévennes d’Ardèche region (source: flux vision 2023).
- Customers from French territory represent 81% of total customers.
- Foreign customers are European and in order of importance: Belgian, Dutch, Swiss and German.
Tomorrow's visitors are outdoor enthusiasts (hiking, climbing, cycling), eco-citizens, city dwellers, but also, and always, couples without children, groups of friends, families and seniors.
The tourist office
An essential for welcoming the public
Home
In 2023, 50 visitors came to the Tourist Information Offices of Les Vans and Joyeuse and 000 pages viewed on our website.
The 5 good reasons for your customers to contact the tourist office:
- Benefit from services and a personalized multilingual welcome
- Obtain appropriate and verified information.
- Benefit from increased knowledge of the territory.
- Book your activities and accommodation online: 40 activities and ticket offices marketed 385 offers available for booking on the marketplace
- 200 references in the store
- Get a response in record time
A team at your side
the tourism office
An essential tool for tourism professionals
7 good reasons to be a partner
- Benefit from the reputation of: the Cévennes + Ardèche, a region with high added value recognized as a natural, sustainable and eco-responsible destination.
- Optimize your communication and improve your SEO by relying on our strategy and tools
- A website that gets a makeover in 2025 with 230 visits, 000 page views and 606 events (scrolls, downloads, consultations, action button, etc.)
- Dynamic social networks: nearly 3 followers on Instagram and 200 on Facebook
- A real animation of press relations and influence campaigns on networks, notably with the PACT Cévennes
- The provision of photos and videos
Increase your visibility
- An increase in content on partner sites (notably the ADT with 4 million page views)
- Promoting your business in our print media
- Promoting your business on our website and on the touchscreen terminals located in Banne, Saint-Paul-le-Jeune, Rosières with a dedicated page that is continuously updated with APIDAE: description, contact details, prices, photos/videos
- Online marketing of your activities/accommodation with priority information at reception and real-time notification of your cancellations
- Distribution of your documentation in reception offices
- A personalized welcome speech and a guarantee of reliable information for visitors
- Entering your information into the Apidae database
- A relay of your events in the calendar
- Integration into promotional campaigns, advertising campaigns or press reception according to the positioning and defined targets
- The opportunity to be located near circuits in Géotrek
Key figures:
Reports and minutes
The tourist office regularly conducts reviews during partner evenings or seasonal review evenings. These are opportunities to bring together the tourist office's partners, local elected officials, and staff for a friendly time of sharing and networking. These are moments not to be missed under any circumstances.
